Kona Bicycles has been brought back from the dead!
Dan Gerhard and Jake Heilbron have purchased the brand back from Kent Outdoors, who seemingly sent it down a very dark and uncertain path that culminated in a very mysterious withdrawal from the Sea Otter Classic a month ago.
The founders plan to double down on the brand legacy and get back to basics. Their highest priority is renewing relationships with a nearly 1000-strong North American and European dealer network, which they see as their strongest advocates and allies.
To best honour their dealer relationships, Kona Bicycles will no longer be selling their bikes direct-to-consumer. All Kona inventory is currently on its way to their warehouse and distributors, and the previous North American offices will be re-opening.
To best honour their consumers, the founders plan to make the company more flexible and streamlined which will allow them to price their bikes more competitively. The founders say there are some “incredible bikes” in the pipeline that they are looking forward to unveiling.
Kona Bicycles have always been innovative, well-designed, and reliable. I’ve been recommending Kona bikes to people for decades; I’m sure you’ve already seen them in many of my “Best Bikes” lists. The components are usually fit for purpose and the prices are competitive. This is great news for everyone involved.
Welcome back, Kona.
